PC sales explosion in Brazil
Recently we are experimenting an explosion in sales of branded PCs (like Dell, HP, Toshiba, Positivo, etc) in Brazil, for the first time, the expected PC sales during 2007 is threatening sell as much as TV sets. Industry estimates 11,7 million TVs will be sold, and nearly 11 million PCs. In 2006 some 8,6 million PCs were sold.
“Between 2005 and 2006, 8 million people went from poor to low-middle class. That’s an astonishing amount,” Positivo Chief Executive Helio Rotenberg said in an interview to Reuters. “And the middle class has more money and more credit. This is an explosive formula.” Positivo is the leading Brazilian computer manufacturer and estimates overall PC sales will grow 35.5 percent a year through 2010.
The government program called “Computador para todos” (Computers for all), that offers tax exemptions for low cost computers running GNU/Linux, to be paid in up to 36 months, will have an upgrade on its configurations delivering PCs with LCD monitors, the amount of money is about 600 million BRL (almost 300 million USD). Last year, approximately ~150k computers where sold and now they expect to double it, including cheaper laptops as well.
2 Comments
Mike on August 13th, 2007
Once the PC penetration reaches a certain threshold, I imagine the advertisers (and thus Globo) are looking at over-the-top TV services as real area of focus. Of course broadband penetration needs to keep pace…
Comscore says hours-on-internet is 7th in the world:
http://www.websiteoptimization.com/bw/0703/
However, in terms of of broadband penetration, it looks like Brazil isn’t on the map yet. Do you think WiMax or 3D will play a much more significant role there than in US or Europe?
Hmm, I am working on a P2P solution for broadband video, do you think I could get your email for followup?
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Bryan on July 27th, 2007
Oi Antonio Carlos:
Eu queria perguntar se você soubesse a melhor forma a assistir Globo Videos usando Linux. Ate agora não encontrei uma boa maneira a assistir a Globo no Linux. Mplayer não funciona, Totem, ta mais ou menos. O grande problema e que as programas no Linux (pelo que eu saiba) não podem abrir os .asx arquivos. Assim, não tem como assistir cada capitulo do Paraiso Tropical, por exemplo. Como você e o responsável por os videos, espero que você podia me dar umas dicas para assistir melhor.
Muito obrigado. Gostei do seu blog.
Bryan