New Ask.com design
Last week Ask.com launched a new layout and some new features they are calling Ask 3D. Sometimes we are only checking on news about Yahoo and Google and we forget about the fourth player in the US market, Ask.com.
Unfortunately we don’t have Ask.com in Brazil, but is good to see that they are moving forward and innovating without copying Google and Yahoo moves. This new Ask.com is really good looking, the 3 panels are really useful, besides the fact that I think this is something for advanced users other than the average search user. They’ve added some new features that were available on the beta site, Askx.com, and there are a lot of new features, Check it out the complete list in here. And there is a interesting post at the Ask.com blog that talk about the transition from Askx to Ask 3D.
One of the coolest features is the improved “Binoculars“, which allow you to preview the website with larger images. Here is the image from a search for Globo.com
As Ask executives stated, the redesign may not take market share away from Google, Yahoo and Microsoft, but it can increases the number of time the current users visit the site. Recently, in an interview to the Business 2.0 magazine, Jim Lanzone stated that Ask.com is focused on improving the search results, rather than on distractions like e-mail or blog services. “If we grow one point of market share, that translates to about 15 percent revenue growth,” Lanzone said.
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